Difficulties In Ethics: Ethical Use Of Social Media

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TAM proposes that an individual’s acceptance of a technology is determined by its perceived usefulness and perceived ease of use. Response categories for barriers, motivations, perceived ease of use, and perceived usefulness (independent variables) consisted of a 7-point scale ranging from strongly disagree to strongly agree. We field tested the survey instrument for clarity. Survey questions have been adapted from previously published scales. Applying multi-item scales for every construct, the survey assessed (1) the perceived barriers to social media adoption, (2) motivations to adopt social media, such as desire to advance the profession, personal innovativeness, and access to peers, (3) attitudes toward social media, (4) perceived ease of use of social media, (5) perceived usefulness of social media, and (6) usage of social media to share medical understanding with other physicians. The final instrument incorporated 27 things assessing the constructs of interest. Attitudes toward social media usage had been assessed applying 10-point semantic differential scales. Comprehensiveness with two physicians in the intended target audience prior to implementation.

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